To rank a website on Google, focus on creating high-quality, relevant content optimized for your target keywords. For backlinks, prioritize authority and relevance. Start by earning backlinks from reputable websites within your niche (niche-relevant backlinks), then use foundation links like citations and social profiles to build trust. Competitor backlinks can help by replicating strategies that already work, and advanced tactics like Google stacking and cloud stacking can boost rankings. Ensure your backlinks are diverse and come from different types of sites to make your link profile look natural.

Focus on enhancing on-page SEO by optimizing your title tags, meta descriptions, and headers with targeted keywords. Improve the content quality by adding more depth, relevant information, and keywords naturally. Build high-quality backlinks to boost authority, and improve internal linking to strengthen the page's relevance. Consider updating and refreshing the content regularly and improving page speed and user experience. Lastly, analyze competitor pages in the top 10 to understand what they're doing better and apply similar strategies.