There are several possible reasons why you might not receive an impression. Here are some common factors to consider.

New campaigns or content: If you recently launched a campaign or published new content, it may take some time for search engines and advertising platforms to index and recognize it. There is typically a delay before an impression occurs.

Limited reach: Your content may not be effectively reaching your target audience. Review your ad platform's targeting settings to make sure they match your audience's demographics, interests, and geographic location. To achieve organic reach, consider optimizing your content with relevant keywords to make it easier to find on search engines.

Low quality: If your content or campaign isn't relevant or engaging to your audience, it may not generate impressions. Review your content to ensure it's providing value and relevance to your audience.

Optimizing titles for multiple keyword rankings can have a huge impact on your search engine ranking and visibility. If you've noticed a change in ownership, consider some of these ideas:

Assess recent changes: Evaluate the latest changes to your website, content, or SEO strategy about your ranking. Content changes, backlinks, or technical SEO issues can affect keyword rankings. Title tag optimization: Make sure your title tag is optimized for these two keywords. Create an engaging title that accurately describes the content and your keywords in it. Consider using variations or synonyms of your keywords if they fit into the context. Relevance and quality of content: Check your content to make sure it matches both keywords. Relevant, high-quality content that meets users' needs will have a positive impact on rankings.

To increase keywords on your website, consider the following strategies:

Keyword Research: Use tools like Google Keyword Mapper, SEMrush, or Ahrefs to identify keywords related to your content or industry. Focus on long-tail keywords (more specific words) with high search volume and low competition.

Create quality content: Develop high quality, informative and relevant content for your keywords. Make sure your content is relevant, relevant and meets the needs of your audience.

On-Page SEO Optimization: Optimizing your website's on-page elements such as titles, meta descriptions, headers, and image tags using targeted keywords. Be sure to include keywords in a natural and easy-to-use way.

Internal linking: Strategically linking relevant pages within your website to guide users and search engines to find relevant content. Use anchor text that contains your keyword when linking.

Mobile Optimization: Make sure your website is optimized as search engines prioritize mobile responsive websites. Mobile optimization can have a positive impact on your website's visibility and keyword rankings.

Ranking high in SERPs (search engine results pages) depends on several factors that contribute to your website's visibility and ranking in search engines like Google.

High-quality content: Create high-quality, valuable, and relevant content that addresses your users' needs, questions, and search intent. Content must be well-written, informative, and engaging to attract and retain visitors.

Keyword optimization: Conduct thorough keyword research and strategically integrate relevant keywords into your content, titles, headings, meta tags, and descriptions. Focus on long-tail keywords and natural language phrases that match user queries.

Page load speed: Improve your website's load time by optimizing images, minimizing HTTP requests, leveraging browser caching, and using a content delivery network (CDN). Faster page loading improves the user experience and positively impacts your rankings.

Technical SEO: Pays attention to technical aspects such as crawlability, site structure, URL structure, XML sitemap, canonical tags, and schema markup. These elements help search engines understand and index your content more efficiently.

Backlink Profile: Get high-quality backlinks from trusted and relevant websites. High-quality backlinks from trusted sources send a signal to search engines that your website is trustworthy and valuable, which has a positive effect on your rankings.

Creating backlinks or inbound links from other websites to your website is an important aspect of SEO (Search Engine Optimization).

Create high-quality content: Develop high-quality, informative, and valuable content that others naturally want to link to. Well-researched articles, guides, infographics, case studies, or videos are more likely to attract backlinks.

Guest blog: Write guest posts on reputable websites and blogs in your industry. Include backlinks to your website in your content or author bio. Make sure your guest posts are relevant and provide value to the host site's audience.

Building broken links: Identify broken or outdated links on other websites, especially those related to your content. Please contact the site owner or webmaster to provide alternative content. This method provides value to the website owner while also providing backlinks.

Keyword Research: Just like traditional SEO, keyword research is important for social media. Identify relevant keywords and phrases that your audience is likely to use when searching for your content. Incorporate these keywords naturally into your social media posts.

Optimize your profiles: Make sure your social media profiles are fully optimized for search engines. Use relevant keywords in your profile description, username, and URL.

High-quality content: High-quality, engaging content is more likely to be shared and more likely to generate user engagement. Search engines consider user engagement. So, create content that resonates with your audience.

Hashtags: Categorize your content using relevant hashtags. Research popular and trending hashtags in your niche and include them in your posts. However, don't overuse hashtags as they can make your content look spammy.