There's loads of guides out there, but as other users before me have said, it's all about producing quality, organic content.

The user experience is what Google is looking for today. Yes, there's hundreds of factors that go into increasing your Google ranking but if your content isn't good in the first place, then the other techniques are useless.

Research what is being used to locate your business type online to build your SEO keyword strategy. Focus on 2 or 3 relevant short phrases and build good quality, informative content around them. A good length of quality body text is important as well as incorporating these key words into your page titles and headers.