Adding an item to a menu is unlikely to reap much of the benefit of internal linking. But there are other ways your menu can benefit your SEO, and that benefit has to do with how users experience your site.

The rel=”canonical” link tag (canonical tag) is a tag used in the head section of HTML to indicate that one page overlaps another.

SERM (Search Engine Reputation Management) can positively impact domain trust (authority) by increasing a website's visibility and reputation in search engine results.