Pages are excluded from indexing without crawling when search engine crawlers encounter directives such as "noindex" or "nofollow" in the page's meta tags or robots.txt file. These directives instruct search engines not to index or follow links on the page, respectively. Additionally, pages may be excluded if they have been manually removed from the search engine index through tools like Google Search Console.

When faced with two businesses sharing the same name, several steps can be taken to address the situation. Firstly, it's crucial to assess the impact on both businesses and their respective customer bases. Communication between the two businesses is key, as it allows for discussion on potential solutions, such as one business altering its name slightly to differentiate. If the situation escalates or legal concerns arise, seeking advice from legal professionals specializing in intellectual property can provide clarity on trademark rights and potential resolutions

Backlinks are crucial in SEO because they serve as a signal of credibility and authority to search engines like Google. When reputable websites link to your site, it indicates to search engines that your content is valuable and trustworthy, leading to higher rankings in search results. Backlinks not only drive direct referral traffic but also contribute to your website's overall visibility and online reputation.