To improve traffic and sales for your website, start by thoroughly analyzing your SEO strategy using tools like Google Analytics and Search Console to identify gaps and refine your approach. Focus on targeting long-tail keywords that are highly relevant to your niche to capture more specific search queries. Increasing backlinks through collaborations with influencers, bloggers, and home decor websites can boost your site's authority. Additionally, leverage social media platforms to run ads and create engaging content to build brand awareness. Ensuring a smooth user experience by optimizing site speed, mobile responsiveness, and navigation can also enhance conversion rates. Lastly, consider investing in paid advertising, such as PPC campaigns, to drive targeted traffic and gain initial traction.