I work with a blog for a technology company. The focus is on selling a digital solution.

Since April, I noticed a very significant drop in hits, even though the site has maintained authority and gained a considerable number of new keywords.

It is also important to highlight that we did not lose any keywords that brought traffic/conversions.

In short, there was no decrease in the site's SEO. There were a lot of improvements.

My question is: could this drop in clicks be something related to the use of AI for research?

Example: more people using ChatGPT and other AIs as a search engine and fewer people using Google.