Yes exactly, I have followed all these best practices but still, the pages for which I have done keyword research and then optimized it are not ranking......Instead of those pages, My homepage is ranking and showing in Google. Also, the pages that I want to rank like product pages show 100/100 pagescore in Moz also.

Can you please look at my website (easternhighway.com) and then give me some of your experience advice?

I am creating backlinks but the top sites on that keywords have also less quality backlinks than me and they have no proper content. The pages that I want to rank are product pages and blog pages.

Hi, I have a website easternhighway.com that I am doing SEO for, Can anyone please help me why my site Homepage is ranking well for different keywords but not other relevant pages?