Here at Coalition Technologies, we believe above all that employing a focused approach is key. We apply three principles that work well for us for link building.

1. Be specific about who you're targeting. Make sure you're building an outreach list that makes sense and find sites and blogs that are related to your business. Don't just reach out to anyone.
2. Personalization is key. Link building used to be about mass emailing people, but that has changed a lot and will no longer get you the impressive links you’re looking for.

3. Understand that content creation, PR, and link building should all go hand-in-hand. Create material that people will want to share and in doing so build links for you.