To perform keyword research and optimize a webpage in 2024, start by using tools like SEMrush or Ahrefs to find relevant keywords, focusing on long-tail keywords with high search intent. Integrate these keywords naturally into your title, meta description, headers, and content. Optimize on-page SEO by improving loading speed, image alt texts, and internal linking. Additionally, user experience plays a big role, so ensure your site is mobile-friendly and easy to navigate. For local success, consider partnering with digital marketing services in Perth to tailor your strategy to the Australian market and improve your site's performance.