Hey Guys I have a website where I share my blog content and other information related to my work. Recently, I have been thinking about ways to make my website more interactive and engaging for my readers. One way that I thought would be beneficial is to start a forum on my website. This way, my readers can interact with each other, ask questions, and discuss topics related to my work. Additionally, it would be a great way to get feedback from my readers and learn more about what they are interested in. At the same time, for a few days, I noticed that my website ranking was going down daily. Some fellow bloggers suggested using advanced SEO techniques to improve my website. As you know, SEO is the most important thing to make your website visible at the top of the search engine. It is the practice of optimizing a website for Google search to earn higher web traffic levels and improve its visibility. People often use Black Hat techniques to achieve this, which might give them short-term benefits, but in the long run, it will affect their website ranking. So, I decided to go with the White Hat technique. I am not very familiar with SEO. Please guide me on the following questions:

What should I do to make my website more visible in the search engine?

What are the benefits and drawbacks of using SEO techniques?

How can I effectively use SEO techniques to improve my website ranking?

What other benefits can I get from using SEO techniques?

Where can I find coupons or deals for SEO-related services?

Looking forward to hearing from you soon. Thank you!