To outrank another website for a keyword:

1. Keyword Research: Confirm relevance and search volume.
2. Analyze Competitors: Identify their strengths and weaknesses.

3. Create Superior Content: Make it more informative and engaging.

   Optimize On-Page SEO:

4. Use the keyword in title, meta description, and headings.
5. Naturally incorporate the keyword in the content.
6. Improve User Experience:
7. Ensure fast load times and mobile-friendliness.
8. Simplify navigation.
9. Build Backlinks: Get high-quality links from reputable sites.
10. Internal Linking: Link to the content from other pages on your site.
11. Engage Audience: Encourage comments and shares.
12. Use Multimedia: Add images, videos, and infographics.
13. Monitor and Adjust: Use analytics tools to track and improve performance.