Local SEO focuses on optimizing a company's online presence to attract more local customers searching for products or services in a specific area. Several key factors contribute to local SEO success.

Google My Business (GMB) optimization: Create and review your GMB listings to ensure accurate and consistent information. Regularly updates his GMB with posts, photos, and customer reviews.

Localized website content: Optimize your website content with location-specific keywords, such as meta descriptions, titles, headers, and city and region names in your content. If your company operates in multiple regions, create location-specific landing pages.