We use google shopping, but we have a problem with increasing rankings for SEO, and we have it alone from the main traffic channels.

Please tell me what is the best way to deal with Not Found 404 pages? Set redirects to relevant pages or delete them via GSC?

Greetings community!

My name is Dmitry, I am from Ukraine. I am the owner of an online store on the OpenCart platform and I am addressing a problem that we have been struggling with for more than 5 years. Despite constant monitoring of user behavior and improving the quality of the site, our traffic is stuck at 32000 users per month, and even started to drop. Noticed also an increase in ineffective URLs and problems with page indexing according to data from Search Console. 

We are actively investing in quality backlinks, but unfortunately we are not seeing a rapid increase. Perhaps some of you have experienced a similar situation?

We are ready to discuss ideas and experiences in solving this problem. Perhaps someone will offer fresh views on analyzing and improving web search performance and increasing site positions. I will be grateful for any useful information and recommendations!

Thanks in advance for your ideas and support.