Semrush’s “traffic” is an estimate—a dip after Google’s March core update doesn’t always mean real‑world visits crashed. First, check your own analytics (GA4, server logs) to see if users actually dropped. If they’re steady, relax. If you did lose Google clicks, audit what the update targeted: thin or AI‑ish content, low E‑E‑A‑T signals, poor page experience. Shore those up, keep publishing useful posts, earn a few quality links, and watch your data, not just Semrush’s model. Momentum usually returns once you align with the new algorithm signals.