Feb 23, 2023

What is this SERP Feature? How Can a Business Be Featured?

lg1201 published thread What is this SERP Feature? How Can a Business Be Featured?

![SERP Feature](https://i.postimg.cc/N06JrPcG/serp-feature.png "SERP Feature")

![SERP Feature](https://i.postimg.cc/zGCKwyd5/IMG-6638.png "SERP Feature")

This SERP feature looks like some sort of knowledge graph. According to Google, it's not a paid search result. So my question is, what can an ecomm business do to ensure Google features their products in this rich result? I would assume that bidding on keywords in this instance wouldn't matter. Other than optimizing product/review schema, is there anything else that could help a business be "chosen" by Google for this feature?

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