I'm dealing with negative search engine results that are damaging the brand's online reputation. When I search for the brand name, the SERP results are full of negative content, which hurts the brand's image. there are few High news sites like Forbes and Healthline are taking hold of the PAA section. I'm looking for strategies to push down the negative search engine results on my brand name and improve the brand's online reputation. Any suggestions or insights would be greatly appreciated.