Iam working on food business industry and i think low-volume keywords can also rank your website easily and you will see the traffic on your page

the one big problem is spam on your website please try the spam rate under 8 that is good to rank your websites

I think emojis play an important role in conversation like texting your friend writing an email and other designs writing a blog for your client and other things people will attract with your showing emojis like sad mood happy and exciting mood and other things