May 13, 2021

Google Search Console Page filter comparing to GA numbers

GrowthKitchen published thread Google Search Console Page filter comparing to GA numbers

Usually, when I compare Google Search console number of clicks to Google Analytics number of sessions, the number of the clicks is slightly high and that's reasonable because of bounce rate and such. However, when I apply a page filter on Google Search Console and compare the number of clicks to the number of GA sessions with the same page filter the numbers are changing and GA sessions number is 3 times higher than GSC clicks - maybe someone can advise why????

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