To protect a website from malware, ensure strong security measures are in place, such as installing a reliable firewall, using SSL certificates, regularly updating software, and implementing malware scanning tools. Additionally, keep backups of your website to restore it quickly if needed.

To boost Click-Through Rate (CTR), focus on creating compelling headlines and meta descriptions, using clear and relevant calls to action, and optimizing your website's speed and mobile responsiveness. Engaging visuals and A/B testing different elements can also help improve CTR by attracting more clicks from users.