CRM (Customer Relationship Management) is a strategic approach to managing a company’s interactions with current and potential customers. Utilizing CRM software helps businesses streamline processes, improve customer satisfaction, and boost sales efficiency. These systems collect and analyze customer data, track interactions, and manage sales pipelines, all within a centralized platform. CRM solutions offer tools for automating tasks, personalizing customer experiences, and generating insights through analytics. By fostering better relationships and enabling effective communication, CRM systems support businesses in achieving their goals and enhancing overall performance. Embracing a CRM strategy can lead to increased customer retention and business growth.