Feb 14, 2025
Strange Behavior in GA4
blazeogrowth published thread Strange Behavior in GA4I am at a loss as to why my traffic seems to suddenly drop of a cliff. We have made no changes to our GTM tags, GA4 events, and have been using SEMrush diligently to find and correct errors within our site - but as you can see in the image below, since July 1 we've encountered two periods where I traffic seems to inexplicably drop for a long stretch of time, then climbs back up.
Does anyone know what can cause this, or what I can check to find out why this is happening?
![GA4-Screenshot](https://5134642.fs1.hubspotusercontent-na1.net/hubfs/5134642/Screenshot%202025-02-14%20at%2011.26.50%20AM.png "ga4-traffic-since-july-2024")