Feb 14, 2025

Strange Behavior in GA4

blazeogrowth published thread Strange Behavior in GA4

I am at a loss as to why my traffic seems to suddenly drop of a cliff. We have made no changes to our GTM tags, GA4 events, and have been using SEMrush diligently to find and correct errors within our site - but as you can see in the image below, since July 1 we've encountered two periods where I traffic seems to inexplicably drop for a long stretch of time, then climbs back up.

Does anyone know what can cause this, or what I can check to find out why this is happening?

![GA4-Screenshot](https://5134642.fs1.hubspotusercontent-na1.net/hubfs/5134642/Screenshot%202025-02-14%20at%2011.26.50%20AM.png "ga4-traffic-since-july-2024")

blazeogrowth

blazeogrowth

@blazeogrowth
Denver, Colorado

My BIO is empty. Try checking my profile later.

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