Yes, you have picked an interesting topic right there. There are several things you can do to avoid it. Avoid paid backlinks for your websites, don't use too many keywords, use original and quality content, and promote your website on social media instead of using SEO. Learn how to repost on Instagram, create popular Instagram pages or buy them, and study the market to advertise a brand or content. I would recommend focusing on two main platforms- Instagram and Tik Tok, the most popular and profitable for marketing. So, instead of paying SEO, you could try getting into depth yourself.