AI is having a major impact on SEO already. It helps search engines in better understanding user intent, leading to more relevant search results. So SEO must focus on both user experience and intent.

Thanks a lot!

I think this AI no benefit to us since Google is degrading AI materials in general, but we can use AI tools for getting topics and ideas

Backlinks help rank your website by acting like a vote of confidence from other sites. When a reputable website links to yours, it tells Google that your content is valuable, which can help boost your ranking in search results. The more quality backlinks you have, the better your chances of moving up in the rankings.