Hey,

It's a great idea to learn SEO!!!

Let me help you with my experience.

1. Learn about optimizing the website; make your site SEO-optimized and user-friendly.
2. Learn about different on-page factors.
3. Do the website audit using tools like SEMRush, Ahref, etc. Resolve the audit errors, and you will be definitely able to increase your SEO Score.
4. Plan a strong strategy to work regularly, Which includes high-quality link building, increasing referring domain, guest blogging, commenting, niche submission, etc.
5. Do more optimization and try something new. But first, make sure you are done the above-mentioned points.

Hello,

I work in PPC for a couple of years and now I have quite strong desire to switch to SEO.

Could you please share some pros and cons that you find in working in the SEO field?

I’d be also grateful for any tips or suggestions on good learning/understanding basic SEO materials (webinars, books, articles, etc.). Maybe there are some learning orders or paths existing? There's a lot of information about SEO and it is overwhelming.

Thank you in advance.