There are four main types of SEO, all aimed at helping you earn greater visibility in search results:

1. White Hat
2. Black Hat
3. Grey Hat and
4. Negative SEO.

What Is Black Hat SEO, Anyway? Black Hat SEO is most commonly defined as a disapproved practice that nevertheless could increase a page's ranking in a (SERP). These practices are against the search engine's terms of service and can result in the site being banned from the search engine and affiliate sites.

Recognized Black Hat SEO Tactics: • Content Automation • Doorway Pages • Hidden Text or Links • Keyword Stuffing • Reporting a Competitor (or Negative SEO)