Hi, everything is simple, this is a technology whose action is designed to faciliate the weight of the entire page structure. We just remove the excess, background pictures for example, we give a kind of minimalism and this is more profitable than excessive load that makes users leave your site. I can also advise this study, for example, with te above technical principles of AMP rotgar.medium.com/advanced-guide-to-amp-accelerated-mobile-pages-b7debea0342f And here look at this case rotgar.medium.com/creating-amp-content-for-a-blog-or-news-website-79d77db9e4af so that you can already specifically start working with AMP and rely on base