Using this beginner's guide, we can follow these seven steps to successful SEO:

1. Crawl accessibility so engines can read your website
2. Compelling content that answers the searcher’s query
3. Keyword optimized to attract searchers & engines
4. Great user experience including a fast load speed and compelling UX
5. Share-worthy content that earns links, citations, and amplification
6. Title, URL, & description to draw high CTR in the rankings
7. Snippet/schema markup to stand out in SERPs