Hello everyone,

I'm a beginner SEO and I have a quick question :

No matter what I do, google doesn't seem to recognize my keywords. Imagine I'm optimizing my website for "professional events" and "mainstream events", some competitors with lower AS and fewer backlinks will show up whereas my website doesn't even appear in later pages.

It's been weeks, and I'm obviously doing something wrong but I can't find what. Could someone help me identify the issue please ? The website I'm running uses Yoast SEO and Colibri Page Builder for Wordpress.

Thank you for reading