SEO is a critical aspect of digital marketing aimed at improving the visibility of a website on search engines such as Google. To optimize your website effectively, focus both on-page and off- page strategies. On the SEO page it involves optimising content with relevant keywords, high quality insurance, employment and information items that satisfy the user's intention. It is essential to have responsive design, fast loading speeds, and an intuitive website structure to improve user experience and reduce jump rates. In addition, meta tags, headers, and other text for images should be used properly to help search engines understand content better. SEO off page mainly revolves around building a solid backlink profile on renowned sites, as well as engaging in social media marketing to increase brand awareness and drive traffic. Regular updating of content and maintaining an active online presence are also vital for maintaining relevance and authority in niche. By integrating these techniques, you can significantly improve your search engine rankings and attract more organic traffic.