Is there an SEO scanner tool that takes the pagination code into account, as the one we know of, doesn't. so it reportings 100s of "Duplicate H1s" and we feel...

It 100% doesn't matter. Search engines treat paginated pages differently. They append the page 2 content to page 1 and treat the whole as a single piece of content. Norma...

@spkin At times we use more number of keywords or likewise on the page. By analyzing the top ranking sites we might reach to the right on-page optimization.

One more thing here, if you're building/buying links, focus on quality, not quantity. Don't go after cheap spammy links just to have links.

What is over-optimisation?

I do agree with @ms.

In this case, you should check to not to over-optimization.

Yeah, we can also start a blog directly on our site. That's not a huge head-ache for me. Just wondering why is this happening, as our competitors don't have blogs and fre...

You might have been maintaining social media posts on regular basis. You can make such posts in Google My Business Page too. No? @ms

Thanks for the response @binayjha It is an e-commerce website, and what makes this really weird is the fact that we have much more products than anyone else, pushing cust...