our SEO consultant told us, that we should be using canonical tags. We have lot of clothing (like pants, shirts and so on) which are made always in different colors. Average could be like 5 colors from each product - Each color have always its own url.
He basically told us, that we should always chose one color (this color will have self-canonical) and every other color will have canonical tag referencing on the "main" color.
We will avoid duplicities this way. However that will cause, that we will lose positions for long tail keywords like "pants brand black", "pants brand brown" and so on, right? Those have probably low volume in search, but they are much more convertible.
I am not sure, what I should do, because it is like few thousand products, which will be impacted by that, which are already indexed. So I am worry, that it could have bad impact for SEO.
Could somebody tell me opinion, what is better? Ideal situation would be, that every color would have unique content, but that is not possible. The titles have to be same (only difference is color) and it would be realy hard to make some changes in descriptions, in some cases 10 times, because of 10 different colors (it is the same product after all).
Thanks a lot
I have 1 position for particular product on google rank, but, the url is not for the product, but for the category, in which the product is. So it is not domain.tld/category/sub-category/product-name, but domain.tld/category/sub-category.
Category may receive much more traffic, because it's more general, covering many products... Potentially much higher search volume - so yeah, lower conversion rate, but still could be the same or better in the end. Also depends on products you have listed.
With products, you get higher conversion rate but just a fraction of category volume. Which one is better? Who knows.
Would you rather be #1 on "iphone" or "iphone [whatever the current model is]"? I think you should build links and aim to rank as high as possible for both categories and core products.
I understand. It is may be better for seo, especially, when I have breadcrumbs, which I do have.
My problem is, that for example:
- I have 1 position for particular product on google rank, but, the url is not for the product, but for the category, in which the product is. So it is not domain.tld/category/sub-category/product-name, but domain.tld/category/sub-category.
f course, most convertible case is, when customer click right to the product he found on google, not just on category, where the product is.
I was thinking, if this could not cause the problem - That I have more juice for category, because of that URL, than for the product.
Thanks. One more question to this?
Even if my top keyword is of course the product name, I should not be thinking about changing it to "domain .com/product-name" and let the whole "path" in the url, where the product name is on the last postion?
A semantically accurate URL is the best. There's nothing wrong with yours. ![SEO best practices for URLs](https://moz-static.s3.amazonaws.com/learn/seo/URLs-page/Anatomy-of-a-URL-cheat-sheet_170316_122433.png?mtime=20170316122435 "SEO best practices for URLs")
I have an ecommerce store and I found out, that lots of ecommerce sites have their URLs right from homepage. Example, what I mean: Structure would be: homempage / category clothing / subcategory pants / product Camouflage pants Subcategory pants would have this URL: homepage . com /subcategory-pants Product would have: homepage . com/camouflage-pants
My Urls are always from structure: homepage . com/category-clothing/subcategory-pants/product-camouflage-pants
Which way is better? If the first one...how big of a problem would it be, If I would remade it like that? I have like 7000 product pages.
Thank you for your respond.
So what you are saying is, that if products descriptions are very alike in lot of cases, because the products are similar, it is not taken as duplicity and something negative for SEO?
Where should be the line for using canonical tag? Only if it is the same product in different colors or for example, if I have two similiar products with similiar parameters and maybe only manufacturer is different - there should be used canonical tag as well?
And the most important thinng should be do them for customers to make them buy it (not too long, only interesting informations), more from user experience way?
I have an ecommerce store. From many reasons I am thinking about generate little part of description from product parameters. Mainly, because lots of products have these parameters, so right now I am putting it into description manually. Considering I am going to make some language mutations it would be not effective to keep doing it manually.
Lets say I have pants. The pants have this specifications:
- color: US camouflage
- material: 50% cotton, 50 %nylon Rip/Stop
- membrane: Gore-Tex
- and so on...
What I want to do is, that I would put these specifications as parameters to the product and Description would look like this:
- (H1 Product title) (If possible little bit different from meta title)
- (H2 Description of "Product name") Some short and as uniqe as possible text description
- (H3 Specifications) here would be automattically putted higher specifications (every product would have these specifications as parameter in our system) and it would be interactive. So for example, you could click on "Gore-Tex" or "Ripstop" and it would get you in new tab on blog, where is glossary and there is article about Gore-Tex. From this artcile you can also clik back on store on dynamic category with all Gore-tex products. Here is my question. Would those parameters be considered as duplicities, when lots of products have the same parameters? Is it good from internal backling perspective, that those parameters would be interactive and it would take you f.e. on glosary and so on?
- (H3 Benefits) Some short text about benefits and use of product.