The Google RankBrain algorithm is a part of Google's core algorithm. This algorithm utilizes machine learning to determine which results are relevant to search engine queries.

This article will explain how the algorithm works and how you can conduct keyword research while paying attention to this set of rules.

What is Google RankBrain?

Google RankBrain is a process that has revolutionized the way in which search engine results are determined. Machine learning is used to help Google understand the intent of a search engine query more completely.

While Google rolled out the algorithm in spring, 2015, it quietly observed its impact and didn't announce the roll out until October.


RankBrain is built based on what Google learned by implementing Hummingbird. The Hummingbird update allowed Google to gauge intent in a semantic manner and it also considered synonyms and theme-related topics.

RankBrain goes further by matching your query against your intent, by using all of the improvements that came with the Hummingbird update.

RankBrain considers the environmental context of your search, so if you're in New York and type "Jamaican restaurants", you're more likely to get results for Jamaica, New York than for restaurants in Ocho Rios, Jamaica. Factors such as geographical location can be used to extrapolate the intent of users, if there was none explicitly stated.

How does RankBrain work?

Google has not released a lot of information about how RankBrain works but we can be sure that we will need to start thinking more like machines in order to understand its process.

For example, instead of Pizza Bristol UK, a machine would just see a combination of letters and numbers. The machine would not see spaces, so essentially, "Pizza Bristol UK would look the same as "PizzaBristolUK".

Machines are also likely to be able to extrapolate that Pizza Bristol UK is the same as UK Pizza Bristol and other permutations. Machines that are used with RankBrain will look beyond the things in the query and look at the meaning of the query.

 
 Machines will recognize entities and remember the entities that are used in each query. In that way, they will recognize that a set of queries are similar or basically the same, since they contain the same entities.

Over time, they will come to understand the intent of the same set of queries. In the example above, all permutations of Pizza Bristol UK would be likely to have the same intent.

At least, the machines would evaluate them in a smaller fashion.


Importance of RankBrain

RankBrain helps Google to understand the intent of a search query. This is a critical part of delivering good results. For example, suppose you enter a term such as "football World Cup date".

The machines should be able to figure out that you are more likely to be asking about information on the date of the next World Cup, than the World Cup that has already gone.


Without RankBrain being a part of the entire Google Algorithm, you may get dates from two years ago, which would be frustrating.

If RankBrain is being used, you are more likely to get results in the first set of results delivered to you, which are an exact match for your intent. Google should deliver results to users that are quick and match their intent. RankBrain helps the search engine to achieve that goal.


Keyword Research Tips for RankBrain

Conducting keyword research for RankBrain is not necessarily difficult. You will just have to adjust your thinking a little, bearing in mind that some of the keywords that used to seem different will now be viewed as essentially the same by machines, since they have the same intent.

When you're doing keyword research for RankBrain. It’s important to look for keywords that consist of three or four words. These are sometimes referred to as middle tail keywords.

You will not need to spend time looking for long tail keywords like "What is the height of Notre Dame". With RankBrain, you can look for keywords such as "Notre Dame height " and permutations of that.

Your keyword research will need to include synonyms of the words in your middle tail keyword. For example, a person who enters "Notre Dame meters" may very well want the height of this important building.


While Google will understand that height is required for all of the search terms used in this recent example, the result you get will vary in units, depending on what is entered.

When you are developing content for this search term, you'll need to remember how RankBrain works. Ensure that your page has information on the height in both meters and feet. You will have to do a lot of work on building concepts during your research.

To target concepts with your keyword research, think about all of the ideas that are related to your keywords. You'll need to do research on root words in your keywords and the stems that they can take. Plurals should also be included. 


How do you optimize for RankBrain?

To optimize for RankBrain, make sure you use keywords that make the intent of your content clear to machines. You should also pay attention to tagging videos and pictures, using emotional words and doing many of the things that helped to make your content more user friendly before RankBrain was introduced.


Google has a Natural Language API Demo that you can use when you're optimizing for RankBrain.

It helps you to create content that is in line with the way that users naturally search by using voice. Any written content that you create can be copied and pasted into the demo, in order to understand how Google sees your content. 


Final Thoughts

Something else may soon replace RankBrain but for now, when you're conducting research, you'll have to look for several phrases that are associated with your main keyword.

The keywords found through your research would also have to be used on the same page, so that you could completely reflect the way that humans naturally speak about things and search for information. 
 
 
 
 


Whatever the scale of your web project, you'll certainly need to carry out comprehensive research. Whether it be researching your competitors, your niche, or scouring for high-ranking keywords, your web project requires you to carry out tons of research.

Without a doubt, in-depth keyword research is the first task you need to carry out regarding SEO. It plays a huge role in laying a solid foundation for your website's SEO strategy.

In this article, you'll learn;

• What in-depth keyword research is
• Why keyword research is crucial for SEO
• The best keyword tools you should be using
• How to decide on the best keywords for your project

Since you are reading this article, you are probably looking for ways to improve your web ranking and attract web visitors to your website.

This in-depth keyword research guide will help you do just that.

So, without further ado, let's dive in.


What is Keyword Research?

Keyword research is an SEO practice of finding the most popular words or phrases web visitors use on search engines.

These keywords can be short a word or a phrase.

As a business owner, part of your work includes discovering keywords that their customers use to search the web so you can provide answers to these search queries.

Keyword research is at the forefront of every SEO practice.

Here's why it is crucial for SEO

Why is Keyword Research Crucial for SEO?

For any website, SEO is crucial. However, SEO practices simply don't work without carrying out proper keyword research.

Imagine a doctor treating a patient's eyes when the patient was admitted to a hospital for unbearable leg pain.

Yes, the patient sees things better now.

But his main problem hasn't been solved.


The same happens when content marketers and business owners carry out other SEO practices such as content creation or on-page SEO without keyword research.

Today, search engines emphasize the importance of matching your content with the web visitors' search intent.

And keyword research helps you do just that.

As we've mentioned, keyword research should be the first step in setting up a successful SEO plan. It also helps you decide how to optimize your website -crafting content, on-page optimization- to provide the right solution to web visitors' search queries.

With keyword research, you find out what your ideal web visitors need so you can tailor the best solution for their pain points.

So how do you find the keywords that you want to rank for? 


The Best Keyword Tools for Keyword Research

Keyword research tools help you discover keywords for ranking your website.

There are tons of keyword research tools. But unfortunately, not all keyword research tools are created equally.

Here, we've compiled a list of keyword tools you should be using


Google Adwords Keyword Planner:

Google keyword planner is a free tool from the search engine giant Google. This free tool helps business owners and marketers discover and build valuable keyword lists for their marketing strategy.

Luckily this tool comes in handy for your SEO keyword research.

However, to access Google's keyword tool, you need to sign up for a Google Ads account.


With Google's keyword tool, you get accurate estimated data for the keywords you are targeting. You get to find seed keywords, keyword phrases, and keyword variations that your ideal web visitors may be punching into the search engines. You also get to discover the monthly search volume of the keywords you are targeting.

Google's Adwords keyword planner for starting your keyword research. It provides a robust tool for digging up valuable keywords when planning your keyword strategy.

Yoast Suggest:

Though Google AdWord keyword planner is a robust keyword tool, it's only a starting point for digging up great keywords. This is partly because its search volume date can be skew and confusing for most beginners.

Yoast Suggest provides you with a much more extensive keyword tool for discovering the best keywords to rank for.


It delivers search results generated by Google's search engine auto-suggestion feature to you. This is great as it helps you find more long-tail keywords and keyword variation for your seed keyword.

Google Trends:

This is an excellent free Google tool.

Here's how it works:

Google trends help you compare the value and trendiness of your keywords.


This tool is fantastic for taking advantage of a surge in search traffic in different locations and regions.

Keyword Surfer:

When carrying out keyword research, it's crucial to determine the average search volume of a keyword. This helps you determine if the keyword is valuable to your website's search ranking.

Keyword surfer provides you with accurate search volume data from the Google search engine. It also helps you ranking factors such as word count and backlinks that search results have.


KWfinder:

If you only had to choose one keyword research tool, we suggest choosing kWfinder. With kWfinder, you have a complete keyword tool that can perfect every SEO research task.

kWfinder is part of a robust SEO tool offered by Mangool.com.

Though you'll need to shell out some cash for access to this tool, you'll be getting 100 percent of your money's worth.


kWfinder helps you discover long-tail keywords that have low difficulty.

If you found the last sentence puzzling, then keep reading. It will all make sense. 


How to Decide on the Best Keywords for your Project?

Now that you know the best keyword tools, how do you find the right, high-ranking keywords to include in your keyword list?

When carrying out keyword research, you should keep an eye out for certain metrics:

• Search volume: search volume shows the average number of people searching for a query.
• Keyword Difficulty: keyword difficulty shows to ease or difficulty to rank for certain keywords. It shows the competition around a keyword.

A great keyword strategy should be to discover high search volume with low keyword difficulty to provide content for.

Here's what your in-depth keyword research process should look like:

First things first. Hopefully, you have an idea of the keywords you want to rank your website for - the main or seed keyword or Head term for your solution.

Punch your main keyword to your favorite keyword research tool - we recommend kWfinder.

The main idea with keyword research is to find the ideal search queries to proffer your quality content. However, while looking for high average search volumes and low difficulty keywords to target, remember to target keywords that are relevant to your solution.


In recent years, long-tail keywords have emerged as the best keywords to create content for. Long-tail keywords are keyword phrases that usually include the main keyword.

Long Tail keywords are great for ranking your website. They are specific. They carry more search intent than generic seed keywords. And are not saturated, so your content can smoothly get to the top of SERPs for the search query.

With that said, your keyword strategy should include tons of longtail keywords and keyword variations with high search volume and low difficulty if you're looking to rank on search engines.

Once you've gathered a list of high-ranking long-tail keywords, you can begin planning the right content that answers those search queries.


Conclusion

Though other SEO practices can get you close to the top of search engine rankings, nothing moved the needle more than in-depth keyword research.

Remember, when carrying out keyword research, the main idea isn't only to find keywords with high search volume but to match search intent with the solution you have to offer.

Backlinks are important for every person who has a web property.

Whether you operate a nonprofit or sell teddy bears from your ecommerce store, backlinks can help your site to be found.

Being intentional about building backlinks is important and this article will show you how Niche Edits backlinks can benefit you in 2021 & Beyond. 


What are Niche Edits Backlinks?

Niche edits backlinks are links that are inserted into an aged post.


You've probably already done lots of niche edits backlinks on your own sites or those of people who publish content in related areas.

For example, if you publish a new post on pineapple cake and go back to an old post about pineapple pastries and link to your new post from that, you've used the power of niche edits backlinks. 


What are the Benefits of Niche Edits Backlinks?

“Niche edits backlinks are good for your site because they are placed on posts that are aged.”

These mature posts are already ranking well on Google and other search engines. You may even have niche edits backlinks on pages that have high Page Authority or a high Domain Rating. That passes on a significant amount of link juice to your new page.


That juice boosts your site and helps it to rank more quickly and receive a higher ranking.

In addition to link juice, your new page will also gain a lot of traffic. The aged page that you used for niche edits backlinks has a regular amount of inbound traffic.

People who visit that page are likely to click through to your page to see what the link to it is all about.

Even if you have just published the new post, you could start getting traffic within minutes or hours with niche edits backlinks. 


How Niche Edits Backlinks Differ From Guest Posts?

A guest post is a new article or blog post that is published on a site that you have an interest in.

For example, if you have a weightlifting blog of your own, you can publish a guest post on another site about the importance of whey for bodybuilders. A link back to your site could be placed within this guest post.

By their nature, guest posts are new. They will need to be indexed and will not have any links to them.

That means they will not immediately pass on a lot of juice to any page that the guest post links out to.

You'll need to take time to write a guest post that matches the theme of the site that you want to publish it on.


With niche edits backlinks, you won't have to create content in addition to your new page. You'll just look for existing content and have a link to your new page placed there.

With a guest post, you'll have to write a guest post or ask someone to write it for you. This means you'll have to invest more time and other resources.

After your guest post is written, you'll insert a link to your new content. The guest post will then be published.

Since it's also new, your guest post will not have the same level of authority as an aged post on the same site. It will take a little time for it to be indexed as well.

With niche edits backlinks, your link will go on a page that already exists and has already been indexed. 


What are the different types of Niche Edits Backlinks?

> There are three different types of niche edits backlinks. These are black hat, grey hat and white hat niche edits backlinks.

All types of niche edits backlinks will pass on juice to your site and help it to rank. However, some of these links are more of a risk than others.

In fact, some can attract a penalty to your site, so it's always better to keep those to a minimum or avoid them completely.

You'll have to stay alert and look out for hackers who may try to establish black hat niche edits backlinks. They'll do this by putting links from your site on other sites which can be harmful to it.


They do this without your permission, so you'll constantly have to use tools to check your link profile and ensure that this hasn't been done.

Hackers will use black hat niche edits backlinks because they want your site to attract a penalty. They hope that your site will drop in the rankings.

Grey hat links are regarded as those that you pay for. The site may be good quality, but because you paid for the placement, it's regarded as grey hat.

> White hat niche edits backlinks involve asking the owners of sites to put a link in their content to your site, for free.

They will usually do so if your content is good and adds value to their page. You'll need to spend time finding and contacting the site owners. 


Are Niche Edits Backlinks White Hat?

Most niche edits backlinks are white hat. A few are also grey hat. Sometimes a website owner may ask for a small donation towards the upkeep of their site.


Are curated links the same as Niche Edits Backlinks?

Yes. Curated links are the same as niche edits backlinks. 


How do you acquire Niche Edits Backlinks?

Acquiring niche edits backlinks is a lengthy process. First, you'll have to find out who the owner of a site is.

After that, you'll need to contact them and ask if they would consider placing a link to your content in their site.

You will need to show them how your content can benefit them and their readers. 


How are Niche Edits Backlinks different from PBN links?

Niche edits backlinks are done on sites that are related to your content. PBN links are done on old domains that may be completely unrelated to your content. 


Are link insertions and niche edits or niche placements the same?

Yes. When you do a link insertion or link placement, it's the same as doing a niche edit.

> A link is inserted or placed in existing content. The best anchor texts to be used for this process are those matching the keywords that you want to rank for.